In today’s digital world, personal branding is so important for it can impact careers and businesses profoundly. Whether you are looking for a new job or trying to attract new opportunity, the bottom line is you need to get moving on building a powerful personal brand.
I am not an expert in personal branding but let me try and explain what I learned about it. I found it essential for my growth as an employee and business owner. Learning a little more about personal branding can have positive impact in your career and business as well.
What is your Personal Brand?
When I first read about this topic, I get confused. I thought branding is just for big companies and their products. I never realized that everybody is a brand.
The easiest way to define your personal brand is by asking how other people perceive you. If you ask your friends, co-workers and neighbors to describe you, what would they say? What do people say about you when you are not in the room?
Your personal brand is basically the reputation you have in other people’s eyes.
Now, here’s a good news for you. Whether you like your current brand or not. You can start re-branding yourself. In fact, experts say we must re-invent ourselves continuously. We must take charge of our personal brand.
There are three steps to taking charge of your personal brand:
Step 1. Determine your current brand. People think something about you already. It is useful to get a sense of what your current brand is so you can evaluate how closely it matches with what you want it to be.
Step 2. Get crystal clear of what you would like your brand to be. Define what you want people to say about you. Define what you would want people to remember you. Define your unique value. Ask yourself what value can you offer to other people. Then give first wherever you go.
Step 3. Live your brand. You need to give out your brand in a very consistent way to make sure that other people are getting a clear impression of who you really are. It is not just about what you say or how you dress.
In today’s digital world, your online brand is becoming more relevant.
What would people find about you when they Google your name? You should take charge of your personal brand online as well.
How Personal Branding can impact your future?
Taking charge of your personal brand means taking control of your future. We live in a connected world. People communicate through the internet and social media. More people do business online. More employers search for new employees online. Almost everything can be done online.
If you continue to build a strong personal brand especially online, you are positioning yourself ahead of the others. People can find you a lot easier. Your network will grow tremendously. More opportunities will come your way.
Business is becoming more and more competitive. There are numerous others seems to offer the same thing that you do. Whether you are an employee or an entrepreneur, you need to stand out so that you can be in control of your career or business today and in the future.
Tip: One of the best ways to build a personal brand is to start a website or blog. The easiest way to blog is to just start blogging and learn as you go. Don’t get caught up in all the technical stuff in the beginning.
Have something to say and say it!
Use a free platform like WordPress to get you started and just start sharing your thoughts. You can use images, videos, text – anything you want.
You can also read “How to launch a self-hosted blog in 10 minutes or less” to learn how.
Thank you for reading my blog. If you find this information helpful, please share it with others. You can also leave your comments in the comments box below. I would love to hear from you. God bless!