If you’re feeling stuck in your business, trying to attract new opportunities, or even just want to take your current career to the next level, you need to focus your efforts on personal branding.
The business world is moving faster and faster. If you want to stay current and be recognized for what you bring to the table, you need to be reinventing yourself as a constant process. Continuous growth and learning should be a habit.
As a professional looking to take your career to the next level or an entrepreneur who wants to grow your business, you want people to know what you are interested in and capable of today. And that’s where personal branding comes in. You need to be deliberate about what messages you are sending out there for people to see.
What is your Personal Brand?
The easiest way to define your personal brand is by asking how other people perceive you. If you ask your friends, co-workers and neighbors to describe you, what would they say? What do people say about you when you are not in the room?
Your personal brand is basically the reputation you have in other people’s eyes.
Now, here’s a good news for you. Whether you like your current brand or not. You can start re-branding yourself. In fact, experts say we must re-invent ourselves continuously.
Here are personal branding tips that will set you well on your way to becoming more successful in your career and business.
Determine your current brand.
People think something about you already. It is useful to get a sense of what your current brand is so you can evaluate how closely it matches with what you want it to be.
You can’t avoid having a personal brand. Your brand is an expression of who you are and whether you like it or not, you already have one.You can't avoid having a personal brand. Click To Tweet
Your brand is what you’re known for, the people you associate with, your products and services. All of those elements contribute to the way people see you.
Get crystal clear of what you would like your brand to be.
Define what you want people to say about you. Define what you would want people to remember you. Define your unique value. Ask yourself what value can you offer to other people. Then give first wherever you go.Personal Branding Tip: Define what you want people to say about you. Click To Tweet
Tip: Craft a quick pitch that effectively communicates what you want to be known for in a way that makes it easy for other people to talk about it. It’s how you might introduce yourself to someone you just met at an event to get their attention.
Live your brand.
You need to give out your brand in a very consistent way to make sure that other people are getting a clear impression of who you really are. It is not just about what you say or how you dress.
In today’s digital world, personal branding is becoming more relevant.
What would people find about you when they Google your name? Read 3 Reasons Why You Should Google Your Name to learn more about this.
Publish Your Ideas
Promote your personal brand online by maintaining a blog.
Have something to say and say it!
Use a free platform like WordPress to get you started and just start sharing your thoughts. You can use images, videos, text – anything you want.
Note: I am offering a FREE Blog Setup to get you started on your personal branding efforts right away. I will setup your blog for you for FREE and you can start blogging right away.
You can also read “How to launch a self-hosted blog in 10 minutes or less” to learn how.One of the best ways to take your personal branding efforts to the next level is maintaining a… Click To Tweet
How Personal Branding impact your future?
Taking charge of your personal brand means taking control of your future. We live in a connected world. People communicate through the internet and social media. More people do business online. More employers search for new employees online. Almost everything can be done online.
If you continue to focus your efforts on personal branding especially online, you are positioning yourself ahead of the others. People can find you a lot easier. Your network will grow tremendously. More opportunities will come your way.
Business is becoming more and more competitive. There are numerous others seems to offer the same thing that you do. Whether you are an employee or an entrepreneur, you need to stand out so that you can be in control of your career or business today and in the future.
Further reading: 7 Things You Can Do To Build An Awesome Personal Brand
Thank you for reading my blog. If you find this information helpful, please share it with others. You can also leave your comments in the comments box below. I would love to hear from you. God bless!
Question: What are you doing right now to promote your personal brand?